CIM Introductory Certificate in Marketing (Chartered Institute of Marketing, UK)

 

Who is it for?

The introductory certficate is for anyone who has obtained 2 passes C or above at GCE O’ Level
wishing to gain the basic skills in marketing.

 

Benefits to you

gain practical knowledge of essential marketing skills
Understand how to use the basic tools of marketing
Bring added value to your job
offer additional skills to emplyers
Enhance your professional Development
Take advantage of new carrer opportbuties

Course overview

The introductory Certificate in Marketing is a professional marketing qualification, which will help you to understand both the fundamental principals and best practice in marketing. by completing this course, you will learn about customer relationships, gathering information and how to segment and target your markets. you will also gain practical knowledge of the key tools of marketing, from the product itself, to pricing, marketing channels and the promotional mix.

You will learn how to:

Identify how customer behavior and segmentation underpins effective marketing practice.
Understand the basic differences in marketing applications across sectors Apply basic knowledge of the marketing tools and identify best practice in today’s organizations.

Demonstrate a working knowledge of Information & Communication Technologies ( ICT) & the
application of that knowledge to the marketing
environment.

How will I be assessed?

Assessment is through an online multiple choice examination and two written assignments based on the course module.