Faculty of Business Management

BA (Hons) Business Management with Marketing

Undergraduate

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BA (Hons) Business Management with Marketing

BA (Hons) Business Management with Marketing

Course Fee

MVR 4,799 per month x 36 months

Awarding Body
The University of the West of England
Intake
January / May / September
Duration
3 Years
MNQF
Level 7
Mode
Face-to-Face
Code
BABMM

Programme Details

Introduction

The BA (Hons) Business Management with Marketing programme offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The BA (Hons) Business Management with Marketing programme has been designed to combine a comprehensive business education with the opportunity to specialize in the field of marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.

General Entry Criteria

  • 2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.), and 3 O’Level/SSC passes with C grade and above.
    OR

  • 3 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.) OR

  • Attainment of a Level 4 qualification in a related field
    OR

  • Attainment of a Level 4 Foundation Study Programme approved for the specific Diploma programme.

Core Modules

Year 1

  1. Introduction to Management

  2. Economics for Events and Marketing

  3. Understanding Business and Financial Information (Marketing, Events and Tourism)

  4. Understanding the Principles of Marketing for Marketing and Events

  5. Business Decision Making for Marketing and Events

  6. Enterprise and Entrepreneurship

  7. Business Marketing in Society

  8. Understanding Organisations and People (Marketing, Events and Tourism)

Diploma in Business and Management will be awarded by Villa College after the first year.

Year 2

  1. Managing People

  2. Management Skills for Marketing and Events

  3. Research Methods for Marketing and Events

  4. Applied Marketing Practice

  5. Introductory Research Project (Marketing and Events)

  6. Financial Aspects for Marketing, Events & Tourism

  7. Service Operations

  8. Marketing Planning and Practice

YEAR 3

  1. Enterprise Project

  2. Applied Business Project

  3. Strategic Management (Marketing, Events and Tourism)

  4. Managing Organisational Change

  5. Integrated Business Management Simulation

Any three electives from the following [subject to availability]

  • Marketing Services

  • Digital Marketing Communication

  • Big Data for Marketing

  • Global Marketing Management

  • Retail Marketing and Management

  • Brand Management

  • Public Relations

  • Events and Festivals Management

  • Digital Marketing Strategy

  • Managing Tourism Experiences

Course Fee: MVR 4,799 per month x 36 months
(MVR 2,957 per month under the government free degree scheme)

Upon successful completion of this programme participants will be able to;

  • Study organisations, their management and the changing external environments in which they operate.

  • Identify and analyse business problems, and evaluate alternative solutions.

  • Study, analyse and critique complex theoretical debates, and apply them to both work-based experience and case studies.

  • Study specialist Marketing modules covering the wide range of perspectives, principles, practices and contemporary issues that are contained in the real world of Marketing at the workplace.

  • Prepare for a career in business and management, within or outside the fields of Marketing.

  • Provide an opportunity to experience and reflect on work-based learning.

  • Contribute to society at large by enhancing life-long learning skills and personal development.

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