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Bachelor of Mass Communication (Honours) - Public Relations
Prog Card
Programme Details
Introduction
The programme aims to prepare students for work in the public relations field in consultancy firms or corporations. Students will be honed in the basic required skills of reading, researching and writing intelligently. The case-based approach intends to prepare public relations practitioners that need to be versatile in the acquiring of information and working with different groups of people. Students will work with state-of-the-art equipment and software to become proficient in new technologies employed in the field now and in the future. With strategic thinking and critical analyses being emphasised throughout the programme along with ongoing exposure and interaction with professionals, the programme aims at preparing students for a smooth transition into the workplace, providing real-world solutions for clients, and thereby ensuring their employability in firms and corporate settings.
The programme specialisation in Public Relations in this degree programme provides students with in-depth knowledge of public relations and event management and all aspects of planning and promotion, especially in the digital age.
This programme aims to produce communication strategists who are able to elevate the image and competitive edge of an organisation through well-integrated PR plans and event campaigns. Students are encouraged to challenge viewpoints, explore creative ideas and concepts, and examine issues from many different perspectives.
General Entry Criteria
A-Level E (3 subjects) Requires a credit in O-Level English – including Higher Secondary School Certificates (HSC) OR
Pass Certificate 4 / Advanced Certificate in relevant field (requires a Credit in O-Level English)
Core Modules
Year 1
Semester 1
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Life Skills for Success & Well-Being
Millennials in Asia: Team Dynamics and Relationship Management
Semester 2
Innovative Media
Media Writing
Research Methods
Interactive Media
Social Innovation Project
Semester 2.5
New Media and Society
Penghayatan Etika dan Peradaban (Local) / Bahasa Melayu Komunikasi 2 (International)
YEar 2Semester 3
Public Relations Principles
Promotional Writing
Publicity and Media Relations
Chinese Language 1
Chinese Language 2
Semester 4
Crisis Management
Organisational Communication
French - Basic
Food Media
Social Media for Events
Semester 4.5
Falsafah dan Isu Semasa
Any Specialisation Module From Another Specialisation
Year 3
Semester 5
Media Law & Ethics
Research Project
International Public Relations
FINAL PROJECT - Public Relations Events Consultancy / Public Relations Consultancy
Semester 6
Internship
- Course Fee: MVR 5,150 per month x 36 months
(MVR 3,650 per month under the government free degree scheme) Upon successful completion of this programme participants will be able to;
Demonstrate professional competence in terms of theories, concepts and practices in the field of media and communication.
Create a variety of media and communication strategies and campaigns across diverse cultural, political and economic situations.
Deliver effective creative media and communication concepts and strategies through visual, verbal or written presentation methods that are relevant to different types of projects.
Produce transferable visual, written and verbal skills and adaptive and resilient behaviour required for competent professional communication in the media and communication sector
Self-regulate emotions through skillful management of one’s personal goals, intentions, responses and behaviour while complying with the professional standards of moral, ethical and legal conduct in the media and communication practice.
Establish collaborations that foster positive relationships through impactful communication programmes and collaterals for a variety of markets in diverse cultural, political and economic situations.
Display entrepreneurial resourcefulness and prudence in assuming risk through the strategic development of media content to address real-world problems.
Show evidence of cultural awareness, social responsibilities, and ethical values within the global media and communication sectors.
