Qasim Ibrahim School of Business
The BA (Hons) Business Management with Marketing programme offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The BA (Hons) Business Management with Marketing programme has been designed to combine a comprehensive business education with the opportunity to specialize in the field of marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.
General Entry Criteria
2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.), and 3 O’Level/SSC passes with C grade and above. OR
3 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.) OR
Attainment of a Level 4 qualification in a related field OR
Attainment of a Level 4 Foundation Study Programme approved for the specific Diploma programme.
Introduction to Business Management
Principles of Marketing
Introduction to Business Law
Principles of Economics
Accounting for Business
Information systems for Management
Business Communication
Business Issues in Context
Diploma in Business awarded after the completion of the first year
Applied Human Resource Management
Managing Customer Relationships
Professional Skills : Business Marketing Research
Strategy, Innovation, and Operations for Marketing
Optional Modules
Entrepreneurship Thought and Action
Marketing Innovation and Influence
Perspectives on Social and Organisational Behaviour
Social Value and Sustainability for Business
Optional Modules - List A
Agency Insights: Pitch Perfect
Humans vs AI: Leading and managing change for future organisations
Marketing in a Digital World
Optional Modules - List B
Brand Evolution: Identity, values and market edge
Corporate Connections: Succeeding in B2B Marketing
Project Management with Data Analytics
Optional Modules - List C
Cross Cultural Learning
Work Based Learning
Optional Modules - Professional Development
Professional Development : Business Simulation
Professional Development : Consultancy
Professional Development : Contemporary Enterprise and Innovation
Course Fee: MVR 4,799 per month x 36 months
(MVR 2,957 per month under the government free degree scheme)
Study organisations, their management and the changing external environments in which they operate.
Identify and analyse business problems, and evaluate alternative solutions.
Study, analyse and critique complex theoretical debates, and apply them to both work-based experience and case studies.
Study specialist Marketing modules covering the wide range of perspectives, principles, practices and contemporary issues that are contained in the real world of Marketing at the workplace.
Prepare for a career in business and management, within or outside the fields of Marketing.
Provide an opportunity to experience and reflect on work-based learning.
Contribute to society at large by enhancing life-long learning skills and personal development.